Would you sacrifice ice cream, cold drinks and fried food in exchange for a good voice?
Before you answer my question, have a listen to Endah N Rhesa who was awarded the Rookie of the Year in 2010 by Rolling Stone Indonesia Magazine.
Formed in 2004, Endah N Rhesa rarely have ice cream and chocolate just to ensure that they deliver their best for every show. They only get to eat these food twice a year or during their break. I don’t think I am able to resist the temptation of these delicacies especially living in Singapore, a food paradise.
Speaking of food, the duo sold hot dogs during their first performance at Rhesa’s campus as they were not confident of people’s reception to their music. Priced at $0.70, customers have the option to top up another $0.20 for the CD. Initially, the hot dogs sold more than the CDs but soon, the demand for their CDs increased, resulting in more production of the CD. Great alternative marketing strategy!
As independent artistes, Endah N Rhesa is involved in every step of their music from the mixing to the designing of the albums. Since they play ballads which means storytelling, they ensure that not only their lyrics tells a story but also the artwork on the album. Even though, most of their music consist of ballads, they do try to infuse other genres and make it acoustic. Therefore, in every performance, you will only get to hear three instruments; vocal, bass and acoustic guitar.
Other than performing, the duo were once casted as music directors for the movie, Cita-Citaku Setinggi. Endah confessed that it was a challenging role for both of them as the music has to match what is being portrayed on screen. Unlike producing an album, the listener has the freedom to visualize and uncover the meaning of the lyrics.
Amidst touring and performing, the duo will be releasing an anthology album in Japan, Korea and maybe in Singapore too. Endah also revealed that she has bought a new guitar hence, they will be more productive this month. The joy on her face when she talks about the new guitar is priceless. Also, a new album is on the way too, that will be the duo’s fourth album to date.
Hey Rhesa’s new guitar, I cannot wait for you to work your magic on this new album. Excited is an understatement after listening to the duo’s performance at Music Matters Live. A word of advice to the new musicians especially for independent artists out there from Endah N Rhesa, be more creative in finding a way to promote your music. Make your music unique, creative, outstanding and consistent. Discipline and having good attitude is important too.
Thank you Paco & Endah N Rhesa for taking time out of your busy schedule during Music Matters Live to chat with The Fifth Parlour. We cannot wait for your next visit to Singapore!