It’s Formula One® season in Singapore and the city is buzzing with exciting brand pop-ups, immersive driving simulators and interactive experiences. Here are the three free-admission events you should check out.
1. Breitling x Aston Martin Aramco Formula One™ Pop-Up
Breitling and the Aston Martin Aramco Formula One™ Team are hosting a pop-up bringing together Swiss horology and motorsport performance with an exclusive timepiece showcase, helmet display photowall and a special driver appearance on 8 October. You can dive into interactive challenges including an F1® simulator, a reaction speed test and daily score competitions to win co-branded merchandise like caps and vests or enter the “B” Challenged digital leaderboard for a chance to take home the grand prize Navitimer watch.
Date: 3 to 12 October 2026
Time: 10 am to 10 pm
Venue: Raffles City Shopping Centre, 252 North Bridge Road, #01-35, Singapore 179103
2. Tommy Hilfiger X Cadillac Formula 1® Pop-Up
Credits: Tommy Hilfiger
TOMMY HILFIGER X Cadillac Formula 1® pop-up arrives in Singapore, showcasing an exclusive range of fanwear and replica pieces that fuse Cadillac’s racing identity with classic American prep style. Ahead of the main race on 11 October, you can look forward to a star-studded lineup of special appearances featuring Cadillac F1® drivers Sergio “Checo” Pérez and Zhou Guanyu alongside Brand Ambassadors Fourth Nattawat and Pond Naravit on 8 October, as well as TOMMY JEANS Ambassador Jang Wonyoung and TOMMY Family members Jung Hae-in and Jung Yong-hwa.
You are invited to explore four interactive Pit Stops featuring a Formula 1® simulator, race reflex game, speed tap showdown and photobooth, where completing the digital journey unlocks exclusive gifts and opportunities to score signed merchandise.
Date: 1 to 11 October 2026
Time: 10 am to 10 pm
Venue: Paragon Shopping Centre, Level 1, Main Atrium, 290 Orchard Road, Singapore 238859
3. The Trackside by Visa x TUDOR x HUGO
Bringing the full race experience directly to ION Orchard, The Trackside by Visa x TUDOR x HUGO features the VCARB 03 show car, an immersive racing simulator, a reaction challenge, a TUDOR watches display, and exclusive HUGO x VCARB Formula One Teamwear. You can also catch a special appearance by Visa Cash App Racing Bulls drivers Liam Lawson and Arvid Lindblad. Complete the on-site stamp rally between 1 and 5 October to enter a draw for a chance to win an exclusive photo opportunity with both drivers!
Date: 1 to 11 October 2026
Time: 10 am to 10 pm
Venue: ION Orchard, Level 1 Atrium, 2 Orchard Turn, Singapore 238801
Gather your crew and check out these free pop-ups before they wrap up after race weekend. Which simulator or driver meet-and-greet are you most excited for?
