Korean beauty products are taking the world by storm. One such product is Sulwhasoo’s Concentrated Ginseng Rejuvenating Cream. Celebrating its 60 years since the original release, the classic moisturiser is bringing the milestone celebration to Singapore.

Sulwhasoo’s journey in ginseng research began in 1966 with ABC Ginseng Cream, the world first ginseng cosmetic. Over six decades of research, this expertise evolved into its signature anti-ageing product, the Concentrated Ginseng Rejuvenating Cream. Through continuous innovation, it aimed to empower individuals to embrace their unique beauty at every stage of life. Ranked number one anti-ageing cream for 11 straight years, Sulwhasoo is hosting an immersive showcase at ION Orchard in September!

To mark the occasion, treat yourself to exclusive sets covering everything from cleansing to intensive, targeted treatments. The exclusive set includes; Sulwhasoo Concentrated Ginseng Rejuvenating Cream (50ml), Sulwhasoo Concentrated Ginseng Rejuvenating Cleansing Foam (50g), Sulwhasoo First Care Activating Serum (15ml), Sulwhasoo Concentrated Ginseng Rejuvenating Serum (8ml) and Sulwhasoo Concentrated Ginseng Rejuvenating Eye Cream (4ml). Formulated with Sulwhasoo’s iconic ginseng technology, these routines aim to awaken the skin’s natural vitality while enhancing firmness, resilience and radiance.

Explore six decades of Sulwhasoo’s skincare heritage across three distinct spaces: an immersive Cinema detailing the brand’s ginseng research history, an interactive Layered Room highlighting the cream’s sensory qualities and benefits, and a Highlight Zone showcasing the full product range alongside its science and craftsmanship.

Mark your calendars to experience six decades of Sulwhasoo’s ginseng research brought to life. For the latest updates on the pop-up showcase, follow their official Instagram page. Admission is free!

Event Details:

Date: 10 to 20 September 2026

Time: 10 am to 10 pm

Venue: Level 1 Atrium, ION Orchard, 2 Orchard Turn, Singapore 238801