Championed for bringing Hip-Hop in Singapore to the forefront, ShiGGa Shay has found commercial success internationally on several occasions. As a follow-up to uRight, which featured Jay Park, ShiGGa Shay returns with his brand new release, Passive Aggressive in collaboration with HUGO.
The new release deals with the topic of mental health and how as we tend to dwell too much about the past and worry too much about the future, we forget how to be present. The song is representative of a conversation ShiGGa Shay has with his inner voice. In the official music video, we see the rapper fighting his inner demons in different forms and interpretations throughout the visuals.
Passive Aggressive is co-produced by Grammy-nominated producer HOLLY from Portugal and producer and musician ZOL from Thailand, and released on DRINK ENTERTAINMENT. The track was mixed by ZOL and mastered by Chris Gehringer (Sterling Sounds, USA). The music video was directed by Ivo Heffner (Saltwater Films, Germany) and edited by Director Fish.
In collaboration with HUGO Louder, a new and exclusive music platform by fashion brand HUGO, ShiGGa Shay travelled to Berlin, Germany in May 2021 to be a part of this global series. The live performance of Passive Aggressive will be featured on the platform in October as well. The Singaporean hip-hop artist joins the ranks of globally known musicians such as MØ, Kelvyn Colt, Amelie Lens, and is the only Asian artist being featured in the 2021 HUGO Louder series.