The Etude House Pink Play Party was another platform for them to launch their latest product offering.

The product that was under the spotlight, was one of the most intriguing Make up item I have seen thus far.

It is essentially a liquid mineral foundation. What makes it unique is in it’s presentation. The cushion inside is soaked with the foundation. Hence the name.

From first swatch during the Party itself, application seems simple and quick and the product is quite smooth as well. Unfortunately I cannot vouch for it’s coverage and lasting power as I was not given to opportunity to try the product.

Etude House’s products are specially formulated for the Asian skin. So perhaps if you are interested, go get you some! 😉

Below are some pictures of products that were on display as well.

Till next time readers! xoxo